Max Factor & the twins: Perc and Ern
the first commercial toupee,1931.
the beauty measurer
Max Factor, Perc, and Ern were all in agreement that the newly formed studio make-up industry would benefit from guidelines that they could use to teach the proper application ofcosmetics. This standardized the way makeup used in the studios and it would be used in advertising the makeup brand that was also used in the movies. The Beauty Measurer could provide them with the data that would reveal the perfect features.